LinkedIn is home to over 65 million business people from all over the globe. It is the ideal marketplace for people in business to make proper connections, generate leads and expand their business. It is actually considered as the most suitable social networking site to meet affluent and influential professionals.
Create a LinkedIn group and use it to generate more leads for your business. You can add specific keywords to the title and the description of the group to make you rank higher in the LinkedIn search section. You should even include your company’s website or blog to the group and make sure you send messages to all your group members on a weekly basis.
Use LinkedIn answers to get more traffic by asking the right questions. You can get industry experts to respond to some of these questions attracting a lot of interest from the public. Some of the responses you receive from the public can help you attract new customers to your business. Make sure you remain helpful and resourceful when answering questions.
Make use of the LinkedIn events platform to expand your business. It is easy to create an event on LinkedIn. After creating this event, you can invite people who will be interested depending on their profession and location. Hosting your own event gives you room to connect with people and form new business.
Facebook can help you grow your business if you use it the right way. For a start, you must create a Facebook page for your business. This will market your business free of charge because your company’s name and logo will be clearly displayed on your page. Once you have a Facebook page, do your best to promote your brand using it.
You can share links, images and posts on this page. Customize your business page to give it a level of uniqueness for your brand. Share media that is connected to your business. Think of what your customers and prospects would like to see then tailor your posts to match these expectations.
You should also like and comment on other groups on Facebook. Make sure that these groups are related to your business in one way or the other. You can also express your comments to some of the questions posed by your target customers in other groups. However, make sure you remain informative and relevant in that conversation.
You can use Facebook to connect personally with your customers. Comment on some of the issues they are facing by posting the right information. You can post about some of the products and services you offer and ask customers to give their opinion about them. Be ready to accept and address some of their concerns or issues. You should also request your fans to ask some of their friends to like your business page.
Twitter is a very powerful and effective platform for businesses to meet consumers and share information and/or ideas while building long lasting, mutual relationships. Twitter has a huge number of followers and you can do a lot of business if you know the right way to target customers.
You need to start by creating a Twitter account or company profile. Make sure you use your company’s full names. It is simple. Just go to twitter.com and click on ‘sign up now’ then follow the instructions provided.
As soon as you have your own company profile, the next thing you can do is to personalize this profile to suit your brand. Upload a photo and place relevant information on the bio section. Make sure you use the relevant keywords which describe your products and services on the bio section.
You can then go ahead and tweet relevant information regarding your business. You can tweet business news or post links to other sites or articles which could be interesting to your audience. Always ensure that whatever you are tweeting will give your followers the best impression about your brand. You can even repost some tweets which you like. Do not limit your tweets to advertisements. Make your followers feel like you are using the platform to interact with them rather than to solely advertise your products.
Youtube
YouTube is considered the largest search engine in the globe. By posting videos in this platform, you are able to increase brand awareness and market your business. It is easy to drive messages to your customers using YouTube.
First thing, you should always maintain high quality and value when posting videos on YouTube. Let your videos have meaning to your target and existing customers. This is the only way you will be perceived as an industry expert. Always give viewers something new, interesting and informative.
Whenever you post a video, always ensure that you include a link to your website. You can place this link on the video description. This will help viewers who are more interested in your products or services to easily trace you online.
Make sure that all the title and tags of your YouTube videos have the right keywords. This will ensure that people find your videos when searching for them online. Research on the right keywords and make proper use of them before uploading.
You also need to optimize your videos by giving the right content so that they appear on the first page of search engine results (SERs). Make your videos informative. You can research on the right content to use depending on what viewers like.
You can make videos about how your products and services have helped people solve various issues. You can even ask a few of your previous customers to record some of their experiences. These are the kind of videos which are likely to receive a large number of viewers.
Using Pinterest as a platform to market your business is quite easy. For a start, you need to set up your account properly. Make sure that you use your business name, logo and photo when creating your account. Your pin boards should be some of the keywords which relate to your business.
You also need to come up with your own original pins. Repins are quite popular on Pinterest but they are not the best way to attract a large audience. Try and come up with your own original photos. Take photos which are related to your services and products and then link them back to your site. Do this if all these photos belong to you.
Another great idea to create a huge following on Pinterest is to run a contest and offer free giveaways. Come up with a pin that will promote the contest and then link the pin to a web page that allows users to get more instructions about the contest. Do not give all the details on the pin but rather on your website. This will direct traffic to your web page.
Use the analytics tools created for business users on Pinterest. This will help you to know what is working for you. If you want to gain more exposure, look at the most popular material and pin more about it. Always aim at pinning content that is going to attract users.
You also need to closely follow the authorities on Pinterest. Whenever you follow popular figures, you increase your chances of boosting your reputation. Look at who is pinning your products and services and find out if they are following you. This can be a great way to enhance your exposure.
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